From Good to Great: How a Shrewsbury Web Design Transformed a Local Roofer

Simon Greene • 30 September 2025
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Raising the Standard: How a Fresh Website Helped a Shrewsbury Roofer Climb to the Top.

In today's digital age, a business's online presence isn't just a nice-to-have – it's a non-negotiable cornerstone of success, especially for local businesses. For companies rooted in their community, like a trusted local roofer, a professionally designed website can be the difference between simply getting by and truly thriving.

That's precisely the story of Nigel Hayman Roofing. A well-established and respected roofer in Shrewsbury, Nigel had built his reputation on quality workmanship and reliable service. However, like many local businesses, he recognised that his online presence needed a significant upgrade to truly reflect the excellence of his work and reach more customers in the digital landscape.

The Challenge: Standing Out in a Competitive Market

Shrewsbury has a vibrant business community, and while Nigel Hayman Roofing had a solid foundation, they knew they could do more to attract new clients and showcase their extensive portfolio. Their goal was clear: they needed a website that was not only visually appealing but also user-friendly, informative, and optimised to connect with local customers actively searching for roofing services.

The Solution: A Partnership with Shire Digital

That's where we came in. As a local web design agency that deeply understands the Shrewsbury market, Shire Digital prides itself on crafting websites that don't just look good, but also deliver tangible results.

Nigel Hayman Roofing chose Shire Digital for our expertise, local knowledge, and commitment to client satisfaction. From the outset, the process was collaborative and seamless. Our team worked closely with Nigel to understand his business, his target audience, and his vision for the new site.


Here’s what Nigel himself had to say about the experience:


"We have just had our website re-designed by Shire Digital. Very pleased with the finished site, very professional look to it with a smooth process throughout our dealings with Simon and all done at realistic costs. We have no hesitation in recommending his company to any business looking to update or renew their website."

The Transformation: Becoming a Local Powerhouse

The results speak for themselves. The new Nigel Hayman Roofing website is a testament to professional web design. It features:

  • A Professional, Modern Aesthetic: The site now boasts a clean, contemporary design that instils confidence and reflects the high quality of Nigel's work.
  • Enhanced User Experience (UX): Clear navigation, easy-to-find contact information, and compelling calls to action make it simple for potential customers to find what they need and get in touch.
  • Showcasing Expertise: A dedicated portfolio section allows Nigel to proudly display his completed projects, demonstrating his skill across various roofing services.
  • Local SEO Optimisation: Crucially, the site was built with local search engine optimisation (SEO) in mind, ensuring that when Shrewsbury residents search for "roofers near me," Nigel Hayman Roofing appears prominently.

The impact? Nigel Hayman Roofing is no longer just a great local roofer; they are now a powerhouse in the Shrewsbury roofing community. Their transformed online presence has not only increased their visibility but also significantly boosted enquiries and reinforced their reputation as the go-to experts.

Your Business, Transformed

Nigel Hayman Roofing's success story is a powerful reminder for any Shrewsbury business. If your website isn't working as hard as you are, it might be time for an upgrade.

Just like Nigel, your business deserves a professional, impactful online presence that truly reflects your value and helps you connect with more local customers.


Ready to transform your business's online presence? 📞 07921 613611

Contact Shire Digital today for a no-obligation chat and discover how expert web design can help your Shrewsbury business thrive.

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